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Propecia case study

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    Propecia case study


    You are the marketing director of Propecia, a new drug for hair restoration that's about to hit the market. How about attempting to influence the wives or barbers of balding men? But the drug can only be purchased via a physician's prescription. All these issues and more faced Tom Casola, who in 1997 was heading the Propecia marketing effort for the drug maker Merck & Co. The case was discussed by audience members at the 5th Annual Alumni Healthcare Conference on November 6, 2004; HBS assistant professor Marta Wosinska led the conversation. The Propecia launch came at a time of regulatory change, which made advertising of prescription drugs to consumers more feasible. But Casola had to consider three limitations on such advertising: In addition to marketing directly to consumers, Casola would also consider strategies for Merck's more traditional marketing channel of selling direct to physicians, using the company's army of field representatives. The problem of so-called "detailing" to physicians was that the sales reps have literally a few minutes or even seconds to pitch directly to the doctor, and are selling three Merck drugs at a time. Given the Food and Drug Administration's advertising restrictions, what kind of advertising should Merck pursue, Wosinska asked the audience: product claim, reminder, or help-seeking? metformin stopped working Do I need a sales tax number and how do I register for one? If you sell tangible personal property, or provide certain fabrication, rental, or other particular services, you must obtain a sales tax identification number, also known as a seller's certificate, from the Mississippi Department of Revenue. The appropriate forms may be downloaded from Mississippi Department of Revenue, or if you have additional questions or need assistance you can call (601) 923-7000 . If wholesalers and retailers are reselling your product(s) you would not charge sales tax, but would provide them your sales tax number for a resale certificate. Additionally, you would not charge sales tax to consumers who purchase your product outside of Mississippi . Keep in mind that after you register, your sales, regardless if sales tax is charged or not, must be reported regularly to the Sales Tax Division. The Mississippi Department of Revenue sales and use web site has much additional information. The State Tax Commission has district offices located across the state for you convenience.

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    PROPECIA Helping Make Hair Loss History Case Study Solution & Analysis. In most courses studied at Harvard Business schools, students are provided with a case study. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. adhd icd 10 Case study Analysis on Propesia. Following questions needs to be answered Q1. When and what type oI ads should Tom Casola run aIter launch? Under what circumstance would you use each type oI ads? Is there a point where you would consider a switch in Propecia`s ad strategy? Q2. DeIine Propecia`s potential customer base. Selling Propecia was a difficult marketing task for Merck & Co. and was recently the subject of a case study debated by Harvard Business School alumni. You are the marketing director of Propecia, a new drug for hair restoration that's about to hit the market. But the drug can only be purchased via.

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    Propecia case study

    A Long, Hard and Honest Look at Propecia - Is It Worth the Risk?, Propecia - Scribd

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    • Propecia - How it Works, Warnings, & Frequent
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    Nov 22, 2004. Selling Propecia was a difficult marketing task for Merck & Co. and was recently the subject of a case study debated by Harvard Business. buy prednisone australia View Homework Help - propecia from MARKETING 101 at IIM Bangalore. Group 12. Analyze case using 4C framework Customer, Competitor, Company. PROPECIA Helping Make Hair Loss History. case study. Place your order online today and receive a 20%* discount off our books, tools, cases, or articles.

     
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